Building a Real Listener Base for a New Comedy Podcast Duo on Spotify
Genuinely funny episodes weren't building listenership because the show had no starting audience to grow from.
Illustrative exampleFollowers
80 → 5,400
Avg. episode plays
150 → 21,000
Episode completion rate
28% → 58%
The Challenge
Comedy podcasts depend heavily on word-of-mouth momentum, and a brand-new show with zero listening history had no way to generate that momentum without an initial push into discovery.
The Approach
A plays and followers boost on the funniest early episode gave the show enough traction to appear more often in relevant search and category browsing, and clip-worthy moments got repurposed into short-form content that pointed back to the full episodes. Follower growth compounded across subsequent releases.
Services Used
“Strangers started sending us clips of our own show that we didn't post ourselves, which meant people were actually finding and sharing it now.”
Illustrative example, comedy podcasting niche
Want results like this on your own account?
Start Your Order on Promotid →