Driving Shop Sales for a Handmade Candle Brand Through Facebook
Cozy product photography wasn't reaching enough shoppers to move the needle on a small candle brand's online sales.
Illustrative examplePage followers
380 → 4,200
Shop link clicks/week
9 → 220
Avg. post reach
410 → 9,900
The Challenge
Seasonal scent launches historically underperformed because the page's small following meant new-product posts reached the same small group every time, well below what the product line deserved.
The Approach
A page followers and post-likes boost applied to a seasonal launch post expanded reach to shoppers actively browsing similar products, with shop link clicks tracked directly against the post's engagement. The brand sustained a regular posting cadence afterward.
Services Used
“Our fall scent launch sold out three weeks earlier than any previous season, and it was the same product line as the year before.”
Illustrative example, handmade goods niche
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