Turning TikTok Views Into Online Orders for a Small-Batch Coffee Roastery
Roasting-process content was interesting enough to share but wasn't reaching anyone outside the roastery's existing customers.
Illustrative exampleAvg. views per video
260 → 19,500
Online orders/week
11 → 94
Followers
190 → 4,700
The Challenge
Process videos showing roasting and cupping were genuinely differentiated content, but the account's small following meant new videos rarely escaped that circle, capping both brand awareness and online orders.
The Approach
A views and likes boost applied around a new single-origin release gave that video enough traction to be tested with a broader coffee-interested audience, and online order volume tracked the resulting traffic spike. The roastery kept a consistent posting rhythm afterward.
Services Used
“We sold through a limited release faster than any release before it, directly traceable to that one video finally getting real reach.”
Illustrative example, specialty coffee niche
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