Relaunching a D2C Skincare Line on TikTok After a Slow First Six Months
A small skincare brand needed its product-demo content to stop dying at under 100 views.
Illustrative exampleAvg. views per video
85 → 12,400
Followers
310 → 4,900
Site clicks from TikTok / week
6 → 140
The Challenge
The brand had genuinely good product-demo content — routine videos, ingredient breakdowns, before/afters — but TikTok's algorithm wasn't pushing any of it past an initial small circle of existing followers. Videos were opening at low view counts, which meant the algorithm had almost no early engagement signal to work with before deciding whether to distribute further.
The team suspected the bottleneck wasn't content quality but the cold-start distribution problem every new account faces.
The team suspected the bottleneck wasn't content quality but the cold-start distribution problem every new account faces.
The Approach
Each new video was paired with an initial views and likes boost in the first hour after posting, intentionally timed to give TikTok's algorithm an early signal before its own distribution decision window closed. Comments were left to grow organically to keep engagement patterns natural.
Over several weeks, a subset of videos that received the early push started getting picked up by the For You page independently of the boosted engagement.
Over several weeks, a subset of videos that received the early push started getting picked up by the For You page independently of the boosted engagement.
Services Used
“Our best-performing video this quarter was one we boosted early — after that it kept climbing entirely on its own.”
Illustrative example, ecommerce niche
Want results like this on your own account?
Start Your Order on Promotid →